Chang Beer in USA

[BahtandSold]

Chang Beer, Thailand's No. 1 Selling Beer,
Comes to U.S. Backed by Powerful Marketing Effort
source: PRWEB New York August 10, 2007

New York City-based International Beverage Holdings USA (IBHL USA) today announced the U.S. availability of Chang Beer, Thailand's No. 1 selling beer.

Newly formed IBHL USA is the exclusive importer of Chang and is supporting the U.S. introduction of the super premium import with a powerful marketing campaign for on-premise and off-premise customers with a keen focus on the growing number of more than 5,000 U.S. restaurants that serve Thai and Asian Fusion cuisine.

"Chang is an extremely smooth, crisp and full-bodied premium 100% malt lager that is delicious, and the perfect accompaniment to flavorful Asian cuisine," said John Lennon, president of IBHL USA. "We already have commitments from many restaurants in our key markets and expect Chang to be a top-seller in these establishments and in many more as we roll out Chang across the U.S."

Award-winning Chang is an authentic Thai beer brewed by ThaiBev, which is a major player in the world drinks industry and controls almost half of the Thai market. ThaiBev has a market cap of approximately US $4.6 billion and is listed on the Singapore Stock Exchange. First introduced in 1995, Chang has quickly become the best selling beer in Thailand and is a top-seller throughout Southeast Asia with annual worldwide sales of more than US $1.139 billion and total cases topping 126 million.

In the U.S. Chang is now available in two popular size bottles, 6-packs of 330 ml. (11.2 oz.) bottles and 640 ml. (22 oz.) bottles. Lennon said that until the arrival of Chang there has been little choice for Thai beer in the U.S. Chang provides the perfect beverage complement for restaurants to enhance their complete dining experience while growing profits.
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[BahtandSold]

One wonders what a bottle or can of Chang may cost in the States and if it has the same ingredients as domestic Chang? (not likely).

"Free Chang Beer for a year"...
Apparently if you're the 1000'th registrant on www.changbeer.com (and a resident of the UK) you could win "Free Chang Beer for a year"... some ardent Chang lovers may be put off however when they read the fine print which states:
"The prize offered equates to a single bottle of Chang Beer a day for 365 days"...
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Connecting People · Connecting Thailand