1. Business Introduction Business is a nationwide laundromat franchisor with a 20-year history and approximately 90 branches across Thailand, primarily serving the mass market. Originally operating as a full-service laundry for mid-to-high-end customers, the company successfully pivoted to a 24/7 self-service model, which now generates the majority of its revenue. Benefiting from exclusive distribution rights for imported equipment and a proprietary OEM detergent formula, the business maintains strong cost discipline with a Net Profit margin of over 10%. With the Thai laundromat market projected to grow by 10%+ over the next five years, the business offers strong future potential. The founder is currently seeking to hand over the business to new management due to a hip-related health issue. 2. Transaction Overview Brand Assets Included - A proprietary detergent formula and product line. - A loyal base of 90 franchisees. - Intellectual Property (IP) rights for two brands. - Exclusive distribution rights for imported ironing and laundry equipment. 3. Key Highlights - High Franchisee Retention Satisfaction The company boasts a franchise renewal rate of over 90%. Excellent ongoing support in maintenance, marketing, and training results in word-of-mouth referrals driving over 60% of new franchisees. - Exclusive OEM Capabilities In-house production of over 15 tons of proprietary detergent per month yields impressive gross margins of 40-50% on chemical products. The refined formula contributes to high customer satisfaction and a repeat usage rate above 70%. - Well-Structured Franchise Ecosystem Operating a network of over 100 branches, the franchise setup is highly accessible, starting at just THB 100,000. It offers highly attractive unit-level returns with a fast payback period of 1824 months. The centralized supply of equipment and detergent also ensures steady, recurring revenue for the franchisor.