A premium domain can greatly impact whether or not your startup or product succeeds or fails. When you start off your online business with a premium domain name, you are investing in an intuitive, unforgettable name which will help differentiate your business in the crowded online marketplace.
Premium domains also give customers a sense of trust and authority. Users will, for instance, have more trust in doing business with www.Cars.ws versus www.Find-Cars-Online.ws. This gained trust is mostly due to the fact that today’s online shoppers generally understand domains like Cars.ws are rare and expensive; fly by night operations are not run on such an expensive property. This trust and authority directly influence users purchase decisions leading to a higher conversion rate. Best of all trust flows into other marketing aspects like email and display as the domain is at the base of those efforts.
Premium domain names can effect search engine rankings as well but not in the way you would expect. It’s true that the Google Exact Match Domain (EMD) algorithm update minimized any sole benefits to rankings exact match domains or keyword rich domains have. That is to say, you can’t slap a valueless website on a high power EMD and expect to rank like crazy anymore.
However premium great domains help with link acquisition. Great domains provide a sense of trust and authoritativeness with webmasters which helps with outreach (higher email outreach open rates) and link placement. Also EMD’s allow you to naturally use “money” keywords as anchor text as those money keywords make up your brand name. Both avenues can help you get more and better links.
Depending on the name and its vertical, certain premium domains carry large volumes of direct type-in traffic. That is people who just type in the full domain name in the browser bar to search for something (as opposed to going through search engines). The result is an instant flow of high quality traffic; in fact direct type-in traffic usually carries extremely high conversion rates.
A premium domain name is the perfect base for all non-internet based advertising like billboards, print ads, TV, radio, etc. Because premium domains are short and memorable, physical strategies that utilize great domains have a high success rate of users retaining the URL and visiting when they are ready.
WHOIS search results
Domain Name: BANGKOK.WS
Registry Domain ID: D8390AB5490C86F7E040010AAB017D80
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: www.godaddy.com
Update Date: 2013-05-16T21:16:40Z
Creation Date: 2013-05-17T04:16:39Z
Registrar Registration Expiration Date: 2023-05-17T04:16:39Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: firstname.lastname@example.org
Registrar Abuse Contact Phone: +1.4806242505
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited http://www.icann.org/epp#clientUpdateProhibited
Domain Status: clientRenewProhibited http://www.icann.org/epp#clientRenewProhibited
Domain Status: clientDeleteProhibited http://www.icann.org/epp#clientDeleteProhibited
Registry Registrant ID:
Registrant Name: Daenrung Rattanatiran
Registrant Street: 68M 10T Phonchanki A
Registrant City: Bang Rachan J, Singburi
Registrant State/Province: Singburi
Registrant Postal Code: 16130
Registrant Country: TH
Registrant Phone: +66.0849968617
Registrant Phone Ext:
Registrant Fax Ext:
Registrant Email: email@example.com
Registry Admin ID:
Admin Name: Daenrung Rattanatiran
Admin Street: 68M 10T Phonchanki A
Admin City: Bang Rachan J, Singburi
Admin State/Province: Singburi
Admin Postal Code: 16130
Admin Country: TH
Admin Phone: +66.0849968617
Admin Phone Ext:
Admin Fax Ext:
Admin Email: firstname.lastname@example.org
Registry Tech ID:
Tech Name: Daenrung Rattanatiran
Tech Street: 68M 10T Phonchanki A
Tech City: Bang Rachan J, Singburi
Tech State/Province: Singburi
Tech Postal Code: 16130
Tech Country: TH
Tech Phone: +66.0849968617
Tech Phone Ext:
Tech Fax Ext:
Tech Email: email@example.com
Name Server: NS53.DOMAINCONTROL.COM
Name Server: NS54.DOMAINCONTROL.COM
>>> Last update of WHOIS database: 2018-05-16T2:00:00Z <<<
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